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Marketing Communications  - Nidec

  • Develop communication strategies and manage execution to align with key marketing initiatives for Nidec Industrial Automation USA, LLC (Control Techniques drive & motor solutions) for the Americas.
  • Support key vertical, channel and new product initiatives. Partner with marketing managers, product management, aftermarket, sales, and service to support business needs. Manage a portfolio of external communication agency relationships and collateral support providers.
  • Lead organization and execution of major America’s trade show exhibitions and supports local country exhibitions. Develop and manage key marketing communication activities and ensures compliance with Nidec brand standards: America’s websites, e-marketing, public relations, collateral materials, and advertising.

Marketing Communications  - Emerson

  • Contribute to the overall strategic planning of the business with executive team. Responsible for the marketing budget and tactical execution of the strategies it outlines for: Canada, USA, Latin America and the Caribbean. Marketing/sales support for all Industrial, HVACR and Process sales initiatives.
  • Manage – lead marketing communications team; communication specialists, writers, designers, Internet analysts and Webmasters.
  • Work collaboratively with product management, application engineers and our sales team which includes both internal sales and channel partners.
  • Manage offshore and outsource resources as needed. Including remote team members in the Philippines (Manila) and Romania (Cluj) and as needed select & oversee external resources (agency/vendor) for services including; design, SEO, advertising, print, public relations and video production.
  • Communicate and share ideas regularly with my counterparts based in the United Kingdom and support other global marketing efforts outside of the Americas as needed. This includes monthly global marketing team video conferences as well as keeping in touch with Emerson corporate marketing initiatives.
  • Increase lead generation and web site traffic through Magazine display Advertising (QR Codes), SEO tactics, gained top rankings in selected keywords. Implemented Google “Adwords” campaigns to target specific audiences/keywords.
  • Participate as part of our global team in specifying and guiding the development of all our web site properties; public and secure channel partner Internet web sites and Intranet sites.

Art Director  - Video Age, Inc.

Manage, concept, design, and production of multiple direct mail catalogs and stand alone marketing pieces. Mailing over 3 million mail pieces monthly.
  • Responsible for new product campaign development.
  • Increased sales through Internet, email, and direct mail marketing.
  • Direct interface design, FLASH & HTML for
    e-commerce web sites.
  • Manage & maintain three e-commerce web sites.
  • Tack sales and inventory of current  e-commerce and catalog offerings rotating in new offers as needed.
  • Managed 4 internal and external creative team members.

Creative Director - Quantum Graphix, Inc.

  • Hiring and management of internal and external creative team
    members, creative direction, design concepts and project leadership
    for all projects.
  • Oversee all daily operations, sales, production schedules, deadlines
    & budgets.
  • Lead sales and marketing efforts, acquired new business.
  • Created and maintained client relationships with senior level clients.
  • Developed project estimates for all creative services.

Art Director - Mediatrend Communications

  • Art Direction of all interface design, graphic treatments and layouts Corporate Training, Marketing & Sales projects for all media Video, Print. & Interactive.
  • Manage internal, external creative design resources for multiple projects. 
  • Main contact to senior level clients through the production process.
  • Participated in project pitches, presentations and kick-off meetings.
  • Worked closely with the account executives and owner in planning sales and marketing strategies.
  • Developed project estimates and proposals for all creative services.
  • Managed photo shoots and external print resources including press checks.


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